9 Reasons Why Bloom Designs Exclusively in Squarespace
I'll get right to the point - the biggest reason why I design exclusively in Squarespace is so that I'm not leaving my clients high and dry when the design project is finished. Yes, this is at the risk of being able to customize their website design down to the pixel. However, I would rather sacrifice my own portfolio for my clients long-term best interest. So far, I have not had an instance where my clients requirements or goals for their website were not met with the Squarespace platform - there many workarounds, or simple visual customizations available to achieve any goal.
Squarespace has provided it's Circle Members a comprehensive list of the top reasons and benefits why utilizing the Squarespace platform for your website is the best choice. I whole-heartedly agree with and have experience with each of these. Instead of reinventing the wheel, here are the top 8 reasons, courtesy of Squarespace:
01: DO-IT-YOURSELF DNA
Squarespace was designed with the do-it-yourself user in mind, making it notably easy for your clients to maintain and update their websites on their own, long after the project has successfully completed. Managing websites is a matter of dragging-and-dropping, pulling on corners to resize images, and WYSIWYG editing. If they’ve used a computer in the past twenty years they’ll feel right at home.
02: BEAUTIFUL DESIGN THAT PERFORMS
Squarespace templates are beautifully and thoughtfully designed to incorporate cutting edge UI/UX best practices, which means your clients’ websites will have the best of the best in “form and function” baked right in.
03: PEACE OF MIND
Squarespace is a self-contained platform that works seamlessly and is fully managed from top to bottom. This means there’s never any need to update software, plugins, or widgets; patch security vulnerabilities; or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace.
04: RESPONSIVE DESIGN
Mobile traffic now accounts for more than half of all website traffic. With that in mind, it’s critical that websites perform across any device and screen size. Every Squarespace template includes a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.
05: BUILT IN SEARCH ENGINE OPTIMIZATION (SEO)
Every Squarespace website is equipped with all the elements needed for a strong SEO strategy. Site descriptions, page titles, custom URLs, search friendly formatting, and other key elements are all easily managed. Furthermore, there is an automatically generated built-in sitemap that helps Google to crawl, understand, and ultimately, rank a website.
06: 24/7 AWARD-WINNING SUPPORT (A personal favorite!)
"The Customer Care team at Squarespace is available seven days a week, 24-hours a day, and has won several awards for outstanding customer support."
07: 13 YEARS IN THE MAKING
Squarespace launched in 2003 and has grown steadily since, gaining over a million customers over the years. It is a well-funded and well-regarded company. Your clients don’t have to worry that Squarespace might be a flash in the pan.
08: ROOM TO GROW
Squarespace scales. Squarespace was designed for everyone from bloggers to musicians to online retailers, so your clients can be confident that it is robust and flexible enough to grow with them.
One more bonus reason to add to the list!
09: EASY AND COST EFFECTIVE OUTSOURCING
The cost and knowledge required to maintain a squarespace website is very minimal compared to that required from a more customized, more complicated (ahem, WordPress) or custom built website. Even if my clients didn't want to maintain it themselves, it is very inexpensive to hire assistance in updating and maintaining their site for them on Squarespace. (Hint: think college intern or (enter shameless plug) Bloom offers a cost-effective Tech Support Membership to support our clients post-design project).
Squarespace’s Competition...a Comparison
If you’re wondering how Squarespace specifically differs to it’s competitors, here are some great comparison resources from industry leaders to check out: