What is a Brand?
A Brand is the perceived emotional persona of an organization as a whole. It's the essence of what a company stands for.
It's important that our clients have a good handle on what their brand's stand for, their mission, their personality and values. We uncover the answers to these questions in our on-boarding questionnaire and design brief during the pre-design process.
What is an Identity?
A brand's identity are the visual aspects that form part of the overall brand. (Logo, tone, typeface, style, visuals etc.). It's the material representation of the brand's essence.
What is a Logo?
A brand's logo identifies a business in its simplest form via the use of a mark or icon. It's the symbol representing the identity and brand. The goal is identification - it's more important what a logo means than what it looks like.
A logo design is included in our identity design and logo design packages.