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What is a Brand?

A Brand is the perceived emotional persona of an organization as a whole. It's the essence of what a company stands for.

It's important that our clients have a good handle on what their brand's stand for, their mission, their personality and values. We uncover the answers to these questions in our on-boarding questionnaire and design brief during the pre-design process.

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What is an Identity?

A brand's identity are the visual aspects that form part of the overall brand. (Logo, tone, typeface, style, visuals etc.). It's the material representation of the brand's essence.

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What is a Logo?

A brand's logo identifies a business in its simplest form via the use of a mark or icon. It's the symbol representing the identity and brand. The goal is identification - it's more important what a logo means than what it looks like.

A logo design is included in our identity design and logo design packages.

 

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brand identity design

"A brand is the essence of one’s own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique 'you'."

-Paul Biedermann

 

 
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Bloom utilizes an experiential and intuitive design methodology to get to the heart of your budding brand and business.

 
 

Our identity design process

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(Note: Every client goes through steps 1 and 2 in the below, not matter what the project entails).

(1)

OnBoarding Questionnaire + Pinterest Inspiration Board

Design agreement, deposit, and pick your start date. Next is the pre-design process where you relay to Bloom who your brand is, what it stands for and mission, as well as visual preferences and inspiration.

(2)

Intuitive Kickoff Call

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(3)

Initial Concepts

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(4)

Color + Patterns + Marks

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(5)

Print + Social Asset Design

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(6)

Final Artwork

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Identity Design Client Examples