Meet the Collective



Jenny Johnson

Founder, Designer, strategist, Creative Director

Prior to launching Lum, Jenny spent over 10 years in Business Development with startup technology companies. She is a self-taught designer who serves as chief talent manager, strategist and creative director for a best-in-class team of independent designers and contractors that make up Lum. Together, they provide creative vision, direction, and high-touch client management to align client’s business, creative vision and true essence, bringing it to life through brand and marketing materials.

In its first three years, Lum served a roster of over 40 clients with digital, print and brand design projects. Rooted in beautiful design, practicality and spirituality, our unique methodology redefines the creative process in a way that combines self-discovery and the art of intuitive, truth-based design.

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Julia Marie

Identity Design, PACKAGING, Print and Digital Design

Julia is a full-time graphic designer based in Toronto Canada who specializes in brand identities and packaging design. She has a strong background in fashion, merchandising and visual arts. Her style is minimalistic modern with a touch of boho.


Megan Baylarian

Squarespace Ninja

Megan is mostly known for custom Squarespace websites, but she's working on being known for cracking the lamest jokes you've ever heard. She serves people who are looking for a website that stands out from the crowd and who want the ability to manage it all on their own. Most days you can find her running with her Australian Cattle Dog "Lacy", binge-watching The Office or scouring Pinterest to see what new hobby to start next.

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Kate McCarthy

Brand Voice and Copywriting Coach

Hi, I'm Kate. I've been called a voice doula and a fairy godmother for your words, but - whatever the title - my job is to hear your heart and help you hear it better, too.

As a writer, mentor, and teacher, I help soulful and creative entrepreneurs (like you!) infuse who they are into how they show up in the world.

If there’s one thing I know deeply in my soul (even if you don’t believe it quite yet), it’s that your voice is phenomenal, astounding, and so very real, just like you. It might feel buried underneath fear of typos, unfinished ideas, and worry over word choice, but it’s there. 

Together, we’ll explore all the beautiful crevices and hidden corners of your authentic, untapped voice and craft a message that fits just right. And when the words are there, ready to be unleashed into the world, I’ll make sure they glisten before you step out on stage and deliver.