An Intuitive Graphic + Web Design Studio for Purpose-Driven Entrepreneurs

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Welcome To The Lum Collective!

We design and develop identities + websites that empower purpose-driven brands to thrive.


Like your morning latte, a stunning brand + website that VIBRATES the energy of your brand's essence is a vital part of your entrepreneurial branding journey.



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You might say The Lum Collective is THE destination for new entrepreneurs looking for a deeper brand and web design experience to launch their passion project or business.

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LUM is an incubator for aspiring, spiritual, lifestyle-crafting, entrepreneurs. Think lifestyle by design, with design.

Together, let's design a brand, logo and website that launches you into a career that you love.



Our Clients

Life Coaches, Creative Small Businesses, Hay House Authors, New York Times Best Sellers, Intuitives, and more!

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Maura Winkler of FIKA

I really wanted to find someone who would be the right fit and would understand my target market and brand. I was nervous it would be difficult or that I'd have to spell out every step. Instead, you immediately knew exactly what I wanted and just took the project over without much input from me which is exactly what I wanted. 

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kristi Daniels McNab

I've worked with many creatives in my life and Jenny and Bloom are the best. Jenny's design prowess and intuitive insight are unmatched. What makes her different from other designers is that she goes deep and gets it from the first call. Her process is smart and she runs it with integrity. I highly recommend her to birth your visual representation. 

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Sonia Choquette

Jenny Johnson is an incredible, intuitive, creative visionary. There is no one better equipped to beautifully and powerfully translate your spirit and work into the best, most dynamic brand and website possible.